A new study from Roy Morgan shows that over 5.5 million Australians used meal delivery services last year—a significant increase from previous years. The growth of Uber Eats, Menu log, HelloFresh, Deliveroo, and DoorDash was largely due to lockdowns in 2020, with more people opting to stay home and eat delivery instead of going out. The two youngest generations are the most likely to use these services, with over a third of millennials and Gen Z using them in an average three months. This trend is likely to continue, so businesses need to be prepared.
Meal Delivery Services on the Rise
Meal delivery services have seen a huge uptick in popularity in recent years, and the trend doesn't show any signs of slowing down. In fact, a new study from Roy Morgan shows that over 5.5 million Australians used meal delivery services last year—a significant increase from previous years. The growth of Uber Eats, Menulog, HelloFresh, Deliveroo, and DoorDash was largely due to lockdowns in 2020, with more people opting to stay home and eat delivery instead of going out.
Generational Differences
The two youngest generations are the most likely to use these services, with over a third of millennials and Gen Z using them in an average three months. This trend is likely to continue, as these generations are more comfortable with technology and less likely to have established cooking routines. They're also more accustomed to buying things online and having them delivered—whether it's clothes, groceries, or takeout. Businesses need to be prepared to cater to this trend by offering delivery options for their products or services.
Implications for Businesses
It's not just restaurants that need to be concerned about this trend; any business that delivers products or services could potentially be affected. As more and more people become comfortable with the idea of having things delivered to their doorstep, businesses need to be prepared to meet that demand. That could mean anything from offering delivery options for your product to partnering with a meal delivery service like Uber Eats or Deliveroo. If you don't adapt, you risk being left behind as your competitors move forward.
The rise of meal delivery services is a trend that businesses need to be aware of—and one that they need to be prepared for. With more and more people using these services every year, it's important for businesses to offer delivery options for their products or services. If you don't adapt, you risk being left behind as your competitors move forward. At 3PE We have researched and are well aware of the market trend and its changes. We provide solutions that are fit for your business for delivery services. So contact us today and let's take this trend together.